March 14, 2025

BMW of North America recently issued an important statement regarding the implementation of new tariffs on vehicles imported from Mexico. This development could significantly impact consumers looking to purchase certain BMW models in the coming months. Here's what you need to know if you've been eyeing a new BMW.

As of March 4, 2025, the U.S. government has imposed an additional 25% tariff on imports from Mexico and Canada. For BMW, this specifically affects the 3-Series, 2-Series, and M2 units manufactured in Mexico. These vehicles now face a total import tariff of 27.5%, up from the previous 2.5% rate.

If you're currently shopping for one of these models, there's good news in the short term. BMW North America has announced they are "price-protecting" vehicles in the dealer pipeline with production dates prior to May 1, 2025.

According to Sebastian Mackensen, President and CEO of BMW of North America:
"To preserve business continuity, BMW NA is price-protecting vehicles in dealer pipeline with a scheduled production date prior to May 1, 2025. This measure affords our network to take a business-as-usual approach and focus on selling and ordering vehicles coming from Mexico."

This means that if you purchase one of these affected models in March or April, you should not see price increases related to the new tariffs. BMW has explicitly stated there will be "no business impact in March and April," allowing consumers to "take advantage of the market to the fullest."

The situation remains dynamic. BMW plans to distribute updated allocation information on March 20, which will provide more details about vehicle availability from their Mexico-based production facilities.
For prospective buyers, this timeline suggests:

• Now through April: Prices should remain stable for vehicles already in the pipeline
• May and beyond: Potential for price adjustments as the full impact of the tariffs takes effect

If you've been considering purchasing a BMW 3-Series, 2-Series, or M2, here are some practical steps to consider:
1) Act soon: If you're seriously interested, visiting Schomp BMW in March or April could save you from potential future price increases.

2) Check production location: Ask your Client Advisor at Schomp BMW specifically about the production origin of available vehicles, as only Mexico-manufactured units are affected.
3) Stay informed: BMW has committed to weekly meetings about the situation and promises to share updates with their dealer network. Maintaining contact with your Schomp BMW Client Advisor can help you navigate this changing landscape.
4) Consider alternatives: If you're flexible, exploring BMW models manufactured in other locations could be an option to avoid potential tariff-related price increases.Empty Paragraph

This tariff situation highlights the complex global nature of automotive manufacturing and how policy changes can quickly impact consumer markets. BMW's proactive approach in price-protecting vehicles already in the pipeline demonstrates their commitment to customer relationships during this transition period.
As the situation evolves, we'll continue to monitor BMW's response and what it means for car buyers across the country.
This blog post is based on the official statement from BMW of North America dated March 12, 2025.