Shopping online began as a trend several years ago and became a paradigm shift with COVID. It’s dramatically changed how people shop for cars. Dealers, including Schomp BMW, have really upped our online game with a big assist from our manufacturer, BMW USA.
J.D. Power – the noted consumer research company – recently reported that BMW USA’s website innovation earned it a second place among luxury brands in the J.D. Power OEM Website Study. The study evaluated four measures of excellence for automotive websites: information/content, visual appeal, navigation, and speed.
Why does that matter? Well, think about how you use websites. If they’re not easy to use, intuitive, and give you the tools you need to design your perfect vehicle, won’t you move on to another one that is easier to use? Or, as J.D. Power’s Director of Digital Solutions, Jon Sundberg, put it, “Not only is it important to have the tools, they also need to be easily discoverable, well-designed, and intuitive to drive brand consideration significantly.”
In other words, the better the website, the more likely you, as a consumer, will be to go with BMW when you’re in the market for a new (or pre-owned) BMW.
The BMW USA website lets you Design and Build Your Own BMW. You can noodle around to see what models and features make the most sense to you and put it all together. On the website, you can do it all:
Find your trade-in’s value Estimate your monthly payments Learn about BMW Certified Vehicles Finance your BMW Purchase your BMW
Ultimately BMW’s website gives you a direct path to us – Schomp BMW – where your customized BMW will be delivered and where you can see what new BMW and Certified BMW inventory is available immediately.
We get it. You’re busy and don’t have the time or the desire to run around in person to research your next vehicle. BMW USA – and Schomp BMW – have made it as easy as possible to do it all online. We worked to make it easy, and it’s nice to know that an authoritative source like J.D. Power thinks we are doing it right!