BMW Levels the Luxury Electric Vehicle Playing Field with Sedans and an SUV
In the not-so-distant past, anyone interested in a luxury electric vehicle had pretty limited choices: Tesla, Tesla and Tesla. Not so anymore. These days, in the luxury market, BMW has stepped in with myriad options for buyers.
The data about Tesla sales are pretty dismal: global deliveries down by 13% in the first quarter, the least since 2022. Sales were down everywhere, including China (11.5%), Germany (62.2%, while the overall EV market grew by 36%), France (37%), Sweden (64%), Denmark and the Netherlands (both about 66%).
In the U.S. and in our neighbor, Canada, BMW Battery Electric Vehicle (BEV) sales keep growing. Overall BMW BEV sales were up 26.4% in the U.S. and eight percent in Canada. The BMW i4 is a major factor, increasing Q1 sales by 57%.
BMW has these all-electric BMW models:
- The BMW iX, its completely redesigned for 2026 SUV, which has a range estimated up to 312 miles in the iX xDrive 45 model, and up to 364 miles in the iX xDrive60.
- The BMW i4 Gran Coupe, which independent research organization Consumer Reports, named its “Most Reliable Electric Car.” The i4 M50, clocks in at a zero-60 mph in a blazing 3.7 seconds. Its range is up to 267 miles on a charge.
- The BMW i5 with the i5 eDrive40, i5 xDrive40 midsize sedans are anything but staid, offering zero-60 mph in 5.7 and 5.2 seconds, respectively. Top range estimates are up to 310 miles for the eDrive40 and up to 278 miles for the xDrive40. There is also a 2025 BMW i5 M60 that turns in zero-60 mph in 3.7 seconds, with an estimated range of up to 253 miles.
- The BMW i7, BMW’s flagship BEV, in three versions: i7 eDrive50, i7 xDrive60 and the super-fast and luxurious BMW i7 M70, which does zero-60 mph in 3.5 seconds with 650 horsepower.
All of these BMW BEVs offer the same features that their gas-powered siblings have, from legendary handling to thoughtful, useful and beautiful interiors with a full spectrum of technological wizardry and safety features. Range anxiety is no longer a factor, with charging available at 130,000+ charging points across North America.
At this stage of the game, why go with yesterday – the Tesla – when you can experience an electric version of The Ultimate Driving Machine now?